Meet our Senior Staff

Smarcon began as an idea by President and CEO, Marty Waisbord, who dreamed of bringing construction into the future. When Marty was introduced to BIM solutions applied to construction, he embraced the opportunity to improve the construction process on all levels. Marty developed Smarcon as an affiliate company, working hand in hand with his leading construction company, Promont.

“In the past, architects, engineers, and contractors would have difficulties in coordination and communication,” explains Marty Waisbord, President and CEO of both Promont and Smarcon. “This confusion is often due to the fact that they are speaking different *design languages* and have a lack of insight and knowledge into what the other
is doing. With the design-build approach and BIM, I am confident that having a cohesive model that is correct and houses all disciplines will clarify all issues and unify all parties involved.

“I call this the Master Builder approach.”

Marty Waisbord
Founder and CEO

Meet our Senior Staff

Smarcon began as an idea by President and CEO, Marty Waisbord, who dreamed of bringing construction into the future. When Marty was introduced to BIM solutions applied to construction, he embraced the opportunity to improve the construction process on all levels. Marty developed Smarcon as an affiliate company, working hand in hand with his leading construction company, Promont.

“In the past, architects, engineers, and contractors would have difficulties in coordination and communication,” explains Marty Waisbord, President and CEO of both Promont and Smarcon. “This confusion is often due to the fact that they are speaking different *design languages* and have a lack of insight and knowledge into what the other
is doing. With the design-build approach and BIM, I am confident that having a cohesive model that is correct and houses all disciplines will clarify all issues and unify all parties involved.

“I call this the Master Builder approach.”

Marty Waisbord
Founder and CEO

Kris Welshman
Senior BIM Coordinator/ Technology Innovations Coordinator

With nearly a decade in architectural design experience, Kris began his journey at Montclair State University and graduated with his Bachelor’s degree in Sustainability Science. He also attended Brookdale CC for the Architectural program.

Kris is an accredited LEED Green Associate (GA) who has been assisting Promont with their sustainability dept. Kris is also a United States Navy veteran who served 4 years of active duty and 4 years as an active reservist.

Kris is the go-to person when it comes to researching and implementing creative solutions.

Amongst his many talents and hobbies, he plans on taking the civil service test for Firefighter for the city of Bayonne, NJ.

Kris Welshman
Senior BIM Coordinator/ Technology Innovations Coordinator

With nearly a decade in architectural design experience, Kris began his journey at Montclair State University and graduated with his Bachelor’s degree in Sustainability Science. He also attended Brookdale CC for the Architectural program.

Kris is an accredited LEED Green Associate (GA) who has been assisting Promont with their sustainability dept. Kris is also a United States Navy veteran who served 4 years of active duty and 4 years as an active reservist.

Kris is the go-to person when it comes to researching and implementing creative solutions.

Amongst his many talents and hobbies, he plans on taking the civil service test for Firefighter for the city of Bayonne, NJ.

Fraidy Spira
Senior Design Coordinator & BIM Designer

Growing up in the home of a contractor, Fraidy developed her passion for design at a young age. She went on to The Art Institute of Pittsburgh where she received her certification in Space Planning & Interior Design. In the interim, Fraidy gained construction experience in financial management, budgeting, estimating and takeoffs working at Promont.

Once Fraidy developed her skills and experience in Interior Design, CAD, Revit and BIM 360 she pioneered the Smarcon Firm in New Jersey. Fraidy’ s expert design coordination has been instrumental in creating accurate and flawless BIM models based on multi-scope designs.

Currently, Fraidy runs all Smarcon operations as the Director & Senior BIM Designer.

Fraidy Spira
Senior Design Coordinator & BIM Designer

Growing up in the home of a contractor, Fraidy developed her passion for design at a young age. She went on to The Art Institute of Pittsburgh where she received her certification in Space Planning & Interior Design. In the interim, Fraidy gained construction experience in financial management, budgeting, estimating and takeoffs working at Promont.

Once Fraidy developed her skills and experience in Interior Design, CAD, Revit and BIM 360 she pioneered the Smarcon Firm in New Jersey. Fraidy’ s expert design coordination has been instrumental in creating accurate and flawless BIM models based on multi-scope designs.

Currently, Fraidy runs all Smarcon operations as the Director & Senior BIM Designer.

Rachel Wiener
Interior Designer and Marketing

Rachel is a licensed and certified Interior Designer. Rachel creates complete interior designs in CAD, 2D & 3D models. Her superior eye for detail, design and coordination makes her an expert in the industry.

With over 7 years of commercial interior design experience, specializing in healthcare and multifamily, Rachel’s broad range in building use design makes her an asset in all areas of design and construction. Rachel’s experience extends to all scope design, rendering, space planning, drawing elevations, creating spec books and guiding project managers on site until completion. Rachel uses her skill and vision to create one-of-a-kind VR & AR Renderings for the ultimate client experience.

Rachel Wiener
Interior Designer and Marketing

Rachel is a licensed and certified Interior Designer. Rachel creates complete interior designs in CAD, 2D & 3D models. Her superior eye for detail, design and coordination makes her an expert in the industry.

With over 7 years of commercial interior design experience, specializing in healthcare and multifamily, Rachel’s broad range in building use design makes her an asset in all areas of design and construction. Rachel’s experience extends to all scope design, rendering, space planning, drawing elevations, creating spec books and guiding project managers on site until completion. Rachel uses her skill and vision to create one-of-a-kind VR & AR Renderings for the ultimate client experience.

Fayge Lipschutz
BIM Designer

Fayge has been in the construction industry throughout her career working in both residential and commercial projects.

Fayge began by working in a full-service luxury design firm, creating CAD drawings with detail and elevations for custom homes. She then moved onto Smarcon in 2019, where she worked her way through modelling Architectural and Electrical scopes in digital form. Today she is a BIM Designer, managing all facets of the complex process. Fayge mainstreams projects by designing the full scope of ARCH & EL, communicating with Architects, Engineers, Owners & GCs.

Fayge’s ambition and passion for design makes her a true value to the Smarcon & Promont Team.

Fayge Lipschutz
BIM Designer

Fayge has been in the construction industry throughout her career working in both residential and commercial projects.

Fayge began by working in a full-service luxury design firm, creating CAD drawings with detail and elevations for custom homes. She then moved onto Smarcon in 2019, where she worked her way through modelling Architectural and Electrical scopes in digital form. Today she is a BIM Designer, managing all facets of the complex process. Fayge mainstreams projects by designing the full scope of ARCH & EL, communicating with Architects, Engineers, Owners & GCs.

Fayge’s ambition and passion for design makes her a true value to the Smarcon & Promont Team.

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